What are Promotional Products?
Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gift and incentives
Promotional Product Categories
- Advertising Specialties
Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.
Give a useful item with some strings attached, example, buy a book, get a free bookmark.
A promotional product is offered as an incentive to produce a specific action. Example - reach a sales target and get a free vacation (incentive travel programs, sales incentives).
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
- Business Gifts
Typically given by businesses to customers and employees, and occasionally, suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.