Term Definition
Tackle twill Letters or numbers cut from polyester or rayon twill fabric that are commonly used for athletic teams and organizations. Tackle twill appliqués attached to a garment have an adhesive backing that tacks them in place; the edges of the appliqués are then zipzag stitched.
Tape plan More formally, "cash-register-tape redemption plan.” A continuity promotion by supermarkets, offering one or more premiums in return for register tapes, coupons, or stamps representing specified purchases and most often, cash amounts sufficient to make the promotion self-liquidating or profitable.
Tartan Woollen fabric made with a plain or twill weave in a variety of different plaid patterns, each belonging to a specific Scottish clan.
Taslon Durable nylon fabric that is generally used for rugged outerwear.
Tattersall check Simple check pattern with a loud appearance, made with two colours against a white or contrasting background. Gaudy combinations of bold colours are common. Checks are usually about a half-inch square.
Temperature reactive or thermocromatic inks Process of applying a special ink that disappears to reveal a hidden message when heat is applied. For instance, used on a mug so that when hot liquid is poured into, the message appears or on a glass, so that when cold liquid is poured into it, the message appears.
Tencel Produced by Courtaulds from the cellulose in harvested wood pulp. Fabrics with Tencel have superior shrinkage control characteristics. The unique properties produce deep vibrant colours.
Terabyte One trillion bytes.
Terrain cloth High-density air-textured nylon.
Test Any of a half a dozen methods of measuring appeal of a premium in advance of a promotion. Frequently done by personal interviews, sometimes by a mail ballot of split-run newspaper advertising.
Thermal (Engraving) Melts an image into the metal, based on a die. Often used for small items such as name badges and small signs.
Thermal dye sublimation Like thermal printers, except pigments are vaporized and float to desired proofing stock. Similar to Thermal Dye Diffusion Transfer, or D2T2.
Thermography Means of imprinting in which powder is added to the image to be printed. When heated, the powder fuses with the ink, and the image appears in relief.
TIFF (or) .tif Tagged Image File Format A file format for exchanging bitmapped images (usually scans) between applications.
Tint block A photoengraving used to print tints of any percentage of colour.
Tip-in Preprinted card bound or partially bound into a periodical.
Tip-on To attach endsheets or other material to the outside of folded sections by machine applications of thin strip of adhesive.
Tonal Using a matching colour thread to embroider a garment. For example, a navy shirt tonal embroidery would use a matching navy thread to create an embossed look.
Tone on tone Different shades of the same colour as the garment are used for embroidery thread. For example, a navy blue shirt with a light blue and royal blue embroidery.
Torqued Natural twisting that occurs when a circular knit fabric is in a relaxed state. A circular knit is knit in a spiral motion and therefore "straight" stripes want to twist. This phenomenon usually occurs in poor quality jacquard knits and is minimized by compacting and the use of stabilizing resins.
Trade advertising Advertising directed at members of the wholesale or retail trade.
Trade character Visual identification or personification of a particular brand, merchandise, or advertiser.
Trade stamp Gummed stamp given by a retailer, usually for each 10 cents of purchase, to be pasted in a save-book or card, redeemable for premiums presented in the stamp-company catalogue.
Traffic builder Specialty or premium designed to get consumers to enter a store or a tradeshow exhibit.
Transparency Full-colour, translucent, photographic film positive.
Transparent GIF Transparent GIFs are useful because they appear to blend in smoothly with the user's display, even if the user has set a background colour that differs from that the developer expected. They do this by assigning one colour to be transparent -- if the Web browser supports transparency, that colour will be replaced by the browser's background colour, whatever it may be.
Transparent ink Printing ink that does not completely conceal the colour of the carrying material beneath.
Trapping Process of adjusting adjacent colours to account for misregistration, which occurs due to the complex machinery of the press and because materials stretch and shift during printing.
Travel incentive Trip offered to salespeople or dealers, often tied into sales meetings at resort areas.
Treaty A negotiated agreement between a First Nation and the federal and provincial governments that spells out the rights of the First Nation with respect to lands and resources over a specified area. It may also define the self-government authority of a First Nation. The Government of Canada and the courts understand treaties between the Crown and Aboriginal people to be solemn agreements that set out promises, obligations and benefits for both parties.
Treaty Indian Treaty Indians belong to a First Nations whose ancestors signed a treaty with the Crown and as a result are entitled to treaty benefits.
Treaty Right Treaty Rights are special rights to lands and entitlements that Indian people legally have as a result of treaties. Section 35 of the Constitution Act, 1982 recognizes and affirms, the “existing Aboriginal and treaty rights of the Aboriginal people of Canada.”
Tribal Council A tribal council is a group made up of several bands and represents the interests of those bands. A tribal council may administer funds or deliver common services to those bands. Membership in a tribal council tends to be organized around geographic, political, treaty, cultural, and/or linguistic lines.
Tribe A tribe is a group of Native Americans sharing a common language and culture. The term is used frequently in the Unites States, but only in a few areas of Canada.
Tricotine High-quality worsted fabric with a 63-degree, double twill on the face of the cloth. Belongs to the same family as gabardine, whipcord, covert and cavalry twill. Various weights are used for men's and women's clothing.
Trim size Finished size of a printed piece after waste is trimmed away.
Trojan Horse A type of computer virus which comes disguised as a program. It usually happens like this: people download a program from the Internet, for example, because they think want it and think it is of some use, but once they start it up, it contains a virus and will erase your hard drive or wreak havoc on your system. A popular Trojan Horse type virus came in the form of a file called AOL4FREE.COM and the "I Love You" virus is another example. The name comes from the Greek legend of a horse that looks benevolent at first, but really holds trouble.
Tweed Rough durable woollen cloth with irregular slubs or knots on the surface, made with a twill or herringbone weave. Multicoloured yarns are produced by adding coloured nubs prior to spinning. Early tweeds were characterized by a very hairy face and scratchy hand. Today, many tweeds are flattened and shaven to soften them. Made in various weights and patterns and used for suits, sportswear and coats.
Twill One of the three basic weaves (the others are plain and satin). It is characterized by a diagonal rib (twill) generally running upward from left to right (right hand twill). Left hand twill (traditional denim weave) has the diagonal rib running upward from right to left. Twill weaves are used to produce a strong, durable firm fabric.
Twill tape Narrow herringbone twill weave tape used as reinforcement at the stress areas - neck, shoulders, pockets - of a garment. It is also used as a design element, often inside plackets.
Twill-broken Broken twill is a variation on traditional twill resulting in a very soft and flexible fabric.
Twisted yarn The use of two or more yarns of different colours twisted together to form a single multicolour yarn.
Term Definition
Type transfer Sheet of type created through a photographic and chemical process which can be transferred onto almost any surface by burnishing the back of the sheet.
Typeface General term used to describe the styles of lettering available in typesetting.
Typeset To create type of a quality usable for reproduction, whether electronically or mechanically.