Term Definition
Image advertising Advertising to make an organization's relevant publics have more positive attitudes toward it.
Imagemap An image or graphic that has been coded to contain interactive areas. When it’s clicked on, it launches another Web page or program. There’s a subtle distinction between an image map and a clickable graphic. An imagemap usually has many different hyperlinked areas, known as links. For example, an imagemap of a country could be coded so that when a user clicks on a city or region, the browser is routed to a document or Web page about that place. A clickable graphic, on the other hand usually contains just one link.
Imagesetter Device that outputs type, line art, and photos in position.
Imprinted product Merchandise featuring a company's logo, slogan, or other corporate identification.
In lieu of interest Premium offered by a financial institution instead of all or part of normal interest payments.
In-pack Premium offered inside a products being sold. Also called package enclosure.
Incentive Reward for performance. Merchandise or travel offered to consumers, salespeople, dealers, or employees as a tangible reward for purchase or performance.
Incentive catalogue company Company that puts together a catalogue premium and incentive program for an end-buyer.
Incentive representative Specialized manufacturer's representative servicing premium users; a commission salesperson representing several different manufacturers.
Independent contractor Salesperson operating his or her own business as an independent agent of a distributor.
Indian The term Indian collectively describes all the Indigenous People in Canada who are not Inuit or Métis. Indian Peoples are one of three peoples recognized as Aboriginal in the Constitution Act, 1982 along with Inuit and Métis. Three categories apply to Indians in Canada: Status Indians, Non-Status Indians and Treaty Indians.
Indian Act Section 35 Section 91 (24) This is the Canadian federal legislation, first passed in 1876, which sets out certain federal government obligations, and regulates the management of Indian reserve lands. The act has been amended several times, most recently in 1985. Section of the Constitution Act, 1982 that states that aboriginal rights and treaty rights are recognized and affirmed and makes it clear that treaty rights include rights that now exist by way of land claim agreements or that may be so acquired. As a result of this constitutional protection, government has an obligation not to infringe upon aboriginal and treaty rights without justification. Section 91(24) of the Constitution Act, 1867, allocates jurisdiction to the Parliament of Canada to enact laws regarding “Indians and lands reserved for Indians.”
Indian Status An individual’s legal status as an Indian, as defined by the Indian Act.
Indigenous There is no official definition on Indigenous peoples. In part, indigenous is described as follows: “Indigenous communities, peoples and nations are those which, having a historical continuity with pre-invasion and pre-colonial societies that developed on their territories, consider themselves distinct from other sectors of the societies now prevailing on those territories, or parts of them…” Its meaning is similar to Aboriginal Peoples, Native Peoples or First Peoples. It is often used to refer to Aboriginal people internationally.
Industrial advertising Advertising directed at businesses or enterprises that produce goods/services that are ultimately sold to other businesses or commercial consumers.
Inherent Right The authority given to Aboriginal people by the Creator for self-determination, including the right to govern themselves.
Injection molding Process in which molten metal or plastic is injected into the cavity of a carved die.
Ink jet Printer that reproduces by projecting ink onto paper without the mechanical impact of plates.
Institutional advertising Advertising on behalf of a corporation or institution rather than for a product.
Intaglio Design that is impressed into its base material.
Interactive kiosks Usually a kiosk of computers connected to the Internet located strategically in offices for easy access to the Internet.
Interlaced GIF Interlaced GIFs appear first with poor resolution and then improve in resolution until the entire image has arrived, as opposed to arriving linearly from the top row to the bottom row. This is great to get a quick idea of what the entire image will look like while waiting for the rest. This doesn't do much for you if your Web browser doesn't support progressive display as the image is downloaded, but non-progressive-display Web browsers will still display interlaced GIFs once they have arrived in their entirety. You can make transparent and interlaced GIFs through the Web without running any utility software on your own system through the Visioneering image manipulation page, which will access your image through the Web and produce an enhanced version for you to save.
Interlock Firm double knit fabric. Both sides of the fabric look the same (similar to the face of jersey). Used in short sleeve knit shirts.
Internal server A server that is accessible only to people within a defined network.
Internet a.k.a. "the Net" Originally designed by the U.S. Defence Department so that a communication signal could withstand a nuclear war and serve military institutions worldwide, the Internet was first known as the ARPAnet. A system of linked computer networks, international in scope, which facilitates data communication services such as remote login, file transfer, electronic mail, and newsgroups.
Internet a.k.a. "the Net" (Coninued) The Internet is a way of connecting existing computer networks that greatly extends the reach of each participating system. When you see internet written with a lower case "i" it usually refers to a group of local area networks (LANs) that have been connected by means of a common communications protocol. Many internets exist besides the Internet, including many TCP/IP based networks that are not linked to the Internet. The Defence Data Network is a case in point.
Internet service provider Charges start-up and monthly fees to users and provides them with the initial host connection to the rest of the Internet usually via a dial-up connection.
Intranet An internal Web site harnessing the power of the Web to deliver information and perform transactions via a dial-up connection.