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At Imagination we want to insure the franchisee is an informed franchise owner.  As the franchisor we know that we are going to develop and become better as our system evolves.  We want the franchisees to help in that development and insure that they educate Imagination on what areas can be improved on to make their job more effective and efficient.   Here are some books that we believe can help both Imagination and the franchisees become more successful in the future.

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Street Smart Franchising:

The insider's guide to buying, owning and operating a franchise.

Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.

Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman,Ductz 

"Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It's a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. 

"At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association

Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.


The Franchise Handbook:

A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise 

This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties.


Franchise Bible

(Franchise Bible: How to Buy a Franchise or Franchise Your Own Business)

The go-to book for franchise information, now in its sixth editionThis proven, popular reference has been completely updated to better guide you through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of useful publications guide you to the resources you need. Robert Smith, founder of Granite Transformations, describes how he successfully opened franchises nationwide based on guidelines in previous editions


The Educated Franchisee:

The How-To Book for Choosing a Winning Franchise

There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!

The Educated Franchisee will show you:

  • How to find a franchise that is right for you
  • How owning a franchise can create wealth
  • Where to find quality franchisors
  • What qualities franchisors look for
  • How to gather information from franchisees
  • How to make sure the franchise makes money

Franchise Times

Guide to Selecting, Buying & Owning a Franchise 

Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls-and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.