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Q: What is the Canadian Franchise Association?

The Canadian Franchise Association (CFA) is the only national trade association serving the needs of the franchise community. Founded in 1967, CFA is the national voice of franchising in Canada. CFA’s mandate is to promote the interests of the franchise sector by encouraging and promoting excellence in franchising. The CFA has nearly 500 corporate members nationwide, representing many of Canada’s best-known brands. Our Board of Directors represents all regions of the country and all CFA members abide by CFA’s Code of Ethics as well as the mandatory use of the CFA disclosure document guide. In signing on as a CFA member, a company agrees to give potential franchisees the information they require to make a viable business decision.

 

Q: What does the CFA do?

As the national voice of franchising in Canada, CFA promotes excellence in franchising and works with all levels of government to ensure the development of industry-made solutions.

The CFA educates Canadians about franchising, specific franchise opportunities, and proper due diligence through our publications, trade shows, educational events and our website. The CFA is the publisher of FranchiseCanada magazine and directory, two consumer publications available on newsstands or by subscription offering tips, trends and information on specific franchise opportunities. The Franchise Show, Canada’s largest and most-trusted franchise-only tradeshow, is produced by the CFA and held in Vancouver, Toronto and Montreal. The association also holds ‘How to Franchise Your Business’ seminars, along with other events, conferences, programs, seminars and webinars.

One of the CFA’s most valuable resources for prospective franchisees is our website www.cfa.ca. Here, you can find an excellent starting point for your franchise research. Check out our Franchisee Tutorials, sign up for our free e-mail newsletter, subscribe to FranchiseCanada magazine and research specific franchise opportunities in our member listings.

CFA’s committees, the members of which are selected from a cross-section of CFA members from coast to coast, are responsible for strengthening the programming and services provided by CFA. These committees allow CFA members to provide valuable input, feedback and perspectives that help CFA programs and services succeed and meet the needs of the franchise community.

Q: Who are CFA members?

The CFA has nearly 500 corporate members nationwide, representing many of Canada’s best-known brands. Membership in the CFA is voluntary. Organizations which have applied for membership have been determined that they meet the CFA definition of a franchise, that the franchisor has a satisfactory relationship with their franchisees and that they have proper documentation to support their membership application. All members commit to abide by CFA’s Code of Ethics.

There are two membership categories.

  • Franchise System members represent a broad range of businesses such as Accounting and Tax services, Commercial Services, a wide range of Food Services, Health and Fitness, Home Improvement, Pets, Seniors and Home Care, Business to Business services, and more. The categories and member organizations of these categories may be viewed by clicking here.
  • Franchise Support Service members are persons or companies engaged in providing products or services to franchise systems. Whether you’re looking for a franchise lawyer, accountant, consultant, marketing firm, financial services provider, or business products and services, CFA can help you find the industry’s most qualified professionals who are familiar with the franchise business in Canada. The categories and member organizations within these categories may be viewed by clicking here.

 

 

Q: How do I search for a specific franchise company?

The Canadian Franchise Association website is a great place to start your franchise search. If you’re looking for a specific franchise system, click here to view an alphabetical listing of all CFA member franchise systems. If you’re looking for franchise systems within a specific industry, the category listing page groups CFA member franchise systems by industry, such as food service, pets, travel or automotive. If you are looking for franchises within certain criteria, the CFA website’s Advanced Search tool can help you explore listings that fit your chosen parameters.

The listings provided on these pages will give you an overview of the company and brand, as well as contact information so you may request more detailed information from individual franchise systems. The listings on CFA’s website are reserved exclusively for Canadian Franchise Association (CFA) members in good standing. The information contained within www.cfa.ca is to be referred to only as a guide. As the information within company listings is provided by individual companies, the Canadian Franchise Association does not guarantee the accuracy of the information on www.cfa.ca or those web pages that are linked and recommends you contact the franchise system(s) of interest directly for further details.

In addition to this website, you will also want to consider other ways of collecting information, such as attending The Franchise Show, reading FranchiseCanada magazine and directory, and the CFA Info Kit.

 

Q: How do I research a franchise?

Conducting proper due diligence and research is your first step in becoming a successful franchisee. The franchise system listings on www.cfa.ca are a good place to start the process. All companies listed on this website are Canadian Franchise Association members in good standing and voluntarily agree to adhere to the CFA Code of Ethics. You can peruse CFA member franchise systems alphabetically or by industry category. Each listing will give a brief overview of the system and provide contact information for you to follow up with the individual companies. It is recommended that you contact the franchise systems in which you are interested directly for further details and more specific information.

Some questions you may want to ask as part of your due diligence include:

  • Is the franchisor a member of the Canadian Franchise Association?
  • How many years has the franchisor been operating?
  • How many franchisees does the franchisor have?
  • Can the franchisor provide a list of all franchisees?
  • How does the franchisor choose its franchisees?
  • How much is the initial franchise fee?
  • What are the franchisor’s plans for future development?
  • What is the competition for the product?
  • What kind of support does the franchisor provide to franchisees?
  • Will you be provided with a disclosure document? Does it comply with provincial laws or CFA’s minimum disclosure requirements?

The CFA Info Kit provides a more comprehensive list of questions to ask, along with other information vital to your franchise due diligence process.

Additional information will usually be sent to you by your franchise systems of interest in the form of a franchise information package, which may include (but is not limited to) the following: a history of the company; summary of the support and systems provided; news articles and/or press releases about the system; company mission statements and/or core values; common questions and answers (FAQ); an outline of estimated start-up costs; industry statistics and information; and an overview of the franchise application process.

Once you have requested, received and reviewed the franchise systems’ information packages, fully investigating the franchise systems that make your shortlist will usually start by meeting with company representatives. These meetings will serve as mutual interviews, where both you and the franchisor can ask questions, get more information and better determine if you will be a good fit with the system.

From there, you will usually receive the company’s disclosure document. While some Canadian provinces mandate the provision of disclosure documents through legislation, all CFA members are required under the CFA Code of Ethics to provide disclosure documents in all Canadian provinces and territories. (To find out more about franchise legislation in your province, click here.) Review these documents with your lawyer (preferably a franchise specialist, see the list of CFA member law firms) before you sign any contracts or agreements. This comprehensive summary of information will provide you with background on the company, including its officers, on topics including (but not limited to) estimated working capital and annual operating costs for franchisees, training and support provided, litigation, and, typically, financial statements of the franchisor. The disclosure document should also give you contact information for current and former franchisees of the system. It is recommended that you speak with these people as they can give you essential firsthand knowledge of the day-to-day reality of operating that particular franchise.

 

Q: What is a franchise?

Franchising is a method of doing business in which one person, the franchisor, grants another, the franchisee, certain rights contained in the franchise agreement.

These rights govern the way in which the franchisee will conduct their business. The franchisee gains access to the franchisor’s proven business system, including the operations manuals which will outline the systems and processes used to operate the franchise.

As the success of a franchised business depends on all franchisees delivering the same positive customer experience, the operations manuals are one of the key ways a franchise system can ensure consistent delivery of its product or service. Deviating from this uniformity and consistency of experience can be confusing to customers and can undermine the entire system.

The relationship between the franchisor and the franchisees is symbiotic with the franchisor depending on the franchisees for revenue and the franchisees depending on the franchisor to grow the brand and create greater demand for the product/service which, in turn, leads to more customers. The franchisor, in addition to providing the standard operating system, typically offers its franchisees initial and ongoing training and support and assistance with marketing.

While many people first think of ‘fast food’ when they think of franchising, the reality is that any business that can be exactly replicated in another location can be a franchise. The FranchiseCanada Directory hads more than 50 categories of business offering franchise opportunities.

 

Q: What kinds of businesses or services are suitable for franchising?

While many people may think of franchising as limited to ‘fast food, ’ businesses that operate using the franchise business model can be found in all sectors and industries – automotive, travel, senior care, education, and health and fitness just to name a few. Franchising can help businesses expand by having franchisees invest in the concept and open and operate locations under the business’ brand.

A business that is suitable for franchising, no matter its product or service offering, has a history of success and a tried-and-true formula that will allow it to replicate that success in new location. Also, if it is your business that you will be franchising, you must consider your own leadership skills and style. Ask yourself if you are prepared to work with other entrepreneurs (your future franchisees) and to provide them with the time, advice and initial and ongoing support they’ll need.

While franchising allows a company to expand through franchisee investment instead of corporate investment, you will still need to be prepared to fund the upfront costs associated with becoming a franchised business. This includes (but is not limited to) developing training and operations manuals, disclosure documents, franchise agreements, franchisee recruitment kits, as well as registering trademarks and creating a financial model for your franchise. You’ll need to work with a team of franchise support services professionals, such as a franchise lawyer, consultant, marketer, banker and accountant, to help lead you through the process. Make sure that your team is made up of people who have experience and expertise in franchising. The Canadian Franchise Association’s franchise support services members offer professional assistance for new franchisors. Click here to access company listings and contact information for these franchise professionals.

 

Q: What are the benefits of being a franchisee?

Franchising is an attractive and powerful way for Canadians to achieve success as small business owners.

Through the proven business concept and support provided by the franchisor, franchisees are able to be in business for themselves but with the support and assistance of the franchisor, the advantage of the franchise system’s past success, and access to the knowledge and experience of a network of franchisee peers.

Franchising is about sharing success. The success of a franchisee leads to further success of the franchisor and the franchise system as a whole. When you invest in a franchise, you align yourself with a brand that may already enjoy established consumer awareness and loyalty in the Canadian marketplace, be it nationally, regionally or locally. This instant brand recognition can bring many advantages, including a stronger position when applying for a business loan. As a franchisee, you will benefit by being licensed to use the franchise system’s proven branding, trademarks, and proprietary products, services, recipes, etc.

A franchise also provides you with the advantage of a tried-and-true system and an operations manual that fully explains how you are to replicate the franchise’s system at your location. While it is impossible to eliminate all risk, if you work and follow that system, you can reduce the risk of business failure and increase your likelihood of success.

As a franchisee, you are considered a small business owner and it is important for you to assume a leadership role in your business. By joining an already established system, you do not have to invent the business from the ground up like you would as an independent business.

The franchise system can save you time and money by keeping you up-to-date on your market. Through the franchisor, you can stay on top of things such as business trends, research and development, new marketing initiatives, and changes in consumer tastes or behaviours. This allows you (and the other franchisees in the system) to focus on the day-to-day operation of your location knowing that you have this shared knowledge available when you need it.

Being a franchisee also means there is strength in numbers. Many franchise systems have an established supply chain and strong relationships already established with suppliers. By ordering your stock, supplies and equipment through approved suppliers as a member of your franchise system, you may receive the benefit of preferential pricing or special delivery. Joining a franchise system gives you a network of peers upon whose knowledge and experience you can draw. If you encounter an issue or have a question, your franchise system colleagues are just a phone call or e-mail away. It’s highly possible that they may have encountered the same concerns you have and will be able to provide information or advice to help you. In many systems, there are opportunities for franchisees to come together and share ideas and experiences as part of a franchisee advisory group or at a franchisee convention.

 

Q: What are the key responsibilities of the franchisee?

While system-specific responsibilities required of the franchisee will be outlined in the franchise agreement, there are a few key responsibilities that are generally required of the majority of franchisees.

The franchisee should:

  • follow the franchisor’s standards, methods, procedures, techniques and specifications to ensure consistency;
  • pay a fee (typically an initial franchisee fee and ongoing royalties) to the franchisor for the right to use the franchisor’s trademarks (brand) and business system;
  • take care of accounting, local marketing, staffing and the other administrative aspects of operating a business;
  • invest their time, particularly during the start-up phase, by working hands-on in their business to fully understand the operational side of the franchise;
  • work in partnership with the franchisor, allowing for effective two-way communication between the two parties and a mutually-beneficial relationship.

While there are many important responsibilities that must be shouldered by the franchisee, an important benefit of investing in a franchise is the ability to rely on the support, guidance and assistance of the franchisor. That said, a franchisee must be prepared to work hard and take initiative, as no franchisor will do everything for you.

 

Q: What are the key responsibilities of the franchisor?

While the franchise agreement will outline the specific responsibilities and obligations of the franchisor, there are a few key responsibilities of the franchisor that generally apply in most scenarios.

The franchisor should:

  • undertake to provide franchisees with operating systems and support services to help their businesses grow in ways that are effective, efficient and profitable;
  • continue to evolve the franchise system through, for example, research and development of new products and services;
  • handle all brand advertising and (usually) provide franchisees with assistance for their local marketing activities;
  • protect and manage the brand and its trademarks while ensuring consistency and quality standards are maintained by all franchisees in the system;
  • provide initial and ongoing training and support.

It is important to note that though most franchisors are ready and willing to offer assistance and guidance, each franchise system is different and may provide different levels of support. Regardless of the degree of assistance provided, however, a franchisee must be prepared to work hard and take initiative, as no franchisor will do everything for you.

 

Q: What should I do if I have an important issue or disagreement with the franchisor?

If you have a dispute with your franchisor, your first step is to voice your concerns to your franchisor, either directly or via the franchisee advisory council (if one exists within your franchise system). Ensure you are clear on the rights, responsibilities and obligations of you, the franchisee, and your franchisor as outlined in your franchise agreement to make certain that the issue does not stem from a misunderstanding of an aspect therein.

If speaking to the franchisor and negotiating the issue directly does not resolve it to your satisfaction, the next step would be mediation. In mediation, a mutually agreed upon and neutral third party works with you and the franchisor to reach a mutually acceptable resolution.

The Canadian Franchise Association’s Ombudsman program may be a useful first step in this process. This confidential free service can help facilitate discussion of issues, assist both parties in finding a satisfactory solution and, where applicable, refer unresolved complaints to alternate methods of dispute resolution.

Litigation should be considered only as a last resort in cases where direct discussion and mediation have not been successful.

 

Q: What’s the Advertising Specialty Institute Certification Program?

A: The Advertising Specialty Institute has launched the Advertising Specialty Institute Certification Program, the industry’s only free certification program, created on a highly user-friendly digital platform.

The Advertising Specialty Institute Certification Program offers two certification levels:

BASI (Bachelor of Advertising Specialty Information)

BASI certification courses serve as a solid foundation for all ASI distributors, suppliers and decorators. The BASI curriculum will arm them with the fundamental knowledge they need to thoroughly understand and navigate the promotional products marketplace profitably, and develop solid relationships with their colleagues that will help them prosper in the industry.

MASI (Master of Advertising Specialty Information)

MASI certification courses provide ASI distributors, suppliers and decorators with advanced knowledge of the advertising specialty industry. MASI holders are recognized as the true industry experts who’ve cultivated profitable and collaborative relationships with distributors, suppliers and decorators. This designation is a testament to their contributions to the advertising specialty industry.

For complete BASI and MASI requirements and sample transcripts, click here.

 

Q: How many industry professionals have received their BASI and MASI certifications?

A: More than 130, since the program began in November 2010.

 

Q: How many industry professionals are actively working toward their BASI and MASI certifications?

A: Over 12,000.

 

Q: How do I get started?

A: Participation in the Advertising Specialty Institute Certification Program is user-friendly and hassle-free. All live and online courses are automatically tracked electronically via our proprietary digital campus (www.asicentral.com/onlinelearning), so participants can easily access their transcripts and remaining course requirements. You can begin the program immediately by taking online courses at ASI Education Online Learning Center (get started at www.asicentral.com/onlinelearning). To learn more, click here.

 

Q: I took some ASI Show courses this year and also attended education at other major industry events and regional conferences. Will these classes count toward the ASI Certification Program?

A: Yes. We’ll accept courses candidates completed at ASI Shows and at major industry and regional events, prior to 2011 retroactively to 2008. All courses completed on the ASI Education Online Learning Center prior to beginning the program (plus attending the 2010 ASI Power Summit) have been applied to candidates’ transcripts. For a complete list of the industry education courses that count toward BASI and MASI certification, click here.

 

Q: How do I submit my transcript of past courses I’ve taken to ASI to be reviewed for credit toward my BASI/MASI certification?

A: Effective November 1, 2010, with the launch of a full slate of online and live educational offerings, we started accepting transcripts for courses completed prior to 2011 retroactively to 2008. (Attendees of the 2010 ASI Power Summit, November 7-9, 2010, automatically received credit on their transcript for that event.) Each transcript will be individually reviewed and points eligible for transfer will be reflected in the candidate’s transcript report. In the rare event that courses completed aren’t eligible for transfer, a member of the ASI Education department will contact the candidate. E-mail your transcript or course information to asieducation(at)asicentral.com.

 

Q: Once I’ve received my BASI or MASI certification, how do I keep it current?

A: To keep your Advertising Specialty Institute BASI or MASI certification current, you must complete an additional 25 points every three years (five years for MASI re-certification) after your initial certification or recertification date. For complete recertification requirements, click here.

 

Q: I’ve finished taking a course in the Online Learning Center. How do I know this has been added to my transcript?

A: A candidate can view their individual course status on the main page of the Online Learning Center. Once a course has been successfully completed, students can view this information immediately either in their transcript report or on the main page of their course listing.

 

Q: How much does it cost to get certified?

A: It’s free for ASI members to get BASI- or MASI-certified. ASI, which invests $1.3 million annually to educate its members, will cover the estimated annual cost of $100,000 to support this certification program.

 

Q: Do I get any special benefits from ASI for earning my BASI or MASI certification?

A: Yes, benefits for ASI members who earn BASI and MASI certifications include:

  1. Invitations to exclusive cocktail receptions at The ASI Show
  2. VIP access to select events, such as Keynotes at The ASI Show
  3. Receive advance copies of ASI surveys and research
  4. Participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  5. Frameable BASI or MASI certificate for display
  6. Authorization to use BASI or MASI designation with their professional titles
  7. Recognition of their BASI/MASI certification in ASI magazines and enewsletters

For a complete list of benefits, click here.

 

Q: Why did ASI decide to launch a certification program?

A: In such a competitive economy, advertising specialty distributors, suppliers and decorators need the skills to out-think, out-perform and out-service the competition. For years, our members have asked us to create a certification program to lay a strong foundation for advertising specialty professionals. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at The ASI Show, making ASI the largest educator in the industry. With the demand for such a program stronger than ever – and the comprehensive live and online ASI Education curriculum we offer for free to members – this is the perfect time to launch an industry certification program for novices and veterans alike. For a complete description of the BASI and MASI certification program, click here.

 

Q: What is Vector art?

Vector art is created in Adobe Illustrator and saved as EPS or AI. The line art drawing enables our graphics department to resize clean artwork without distortion or loss of detail, for imprinting purposes. All computers have different types of fonts installed in their own computer system. If fonts are not converted to curves or outlines, the computer without the required font automatically finds the closest font and substitutes, resulting in artwork changes.

Q: What type of file formats do we work with?

We accept Vector art created in Adobe Illustrator CS5.5 or earlier and saved as EPS or AI. Artwork formats that are NOT acceptable include Word documents, Excel files, PowerPoint or Publisher, Adobe Photoshop, FreeHand, PageMaker, Acrobat or Image Ready. 

Adobe Photoshop PSD files, bitmap, tiff, giff and jpg files are acceptable for embroidery ONLY. Silk screening and imprinting will require Vector, line art.

Q: What are PMS (Pantone) Colours?

PMS colors are exact representations of shades of color, when printed on a white background. When you supply a PMS (Pantone) color, we know exactly what shade you are looking for and will match that color, or let you know why we can’t. Colors appearing on computer screens differ and cannot be identified accurately, so are not reliable for production purposes. PMS colors work best.

Q: What is the cost to convert artwork to the proper format?

Any artwork not meeting the required standards must be re-drawn in Vector, line art. Re-creation will be subject to a charge of $75.00 per hour, subject to client approval.